Content that
feels like real life—
and converts
like it matters

Hi, I’m Kelley: a UGC creator with a decade of brand-side experience, specializing in small-space living, cozy home design, and life with three cats.

work with me
A headshot of Kelley, the UGC creator behind Kindling.

why brands work with me:

  • Over a decade over brand-side experience

  • Focus on story telling, not just product placement

  • Provide a cozy, trust-based audience connection

  • Strong voiceover & narrative hooks

  • Work only with brands I genuinely love/enjoy

  • Real-life integration, no extra fluff (unless it’s cats)

  • Speaking of cats, I have THREE

  • Currently upgrading my entire apartment

Instagram Followers: 38K~
Engagement Style: community & story-driven
Demographic: 95% Female, 24-50 years old
Audience: Lifestyle, home, pet lovers


My Approach:

I approach content the same way I approach my space: intentionally, and with the goal of making everything feel natural and cohesive. Rather than forcing products into a moment, I build content around real-life use so it feels like something people would genuinely reach for.

Framed quote on a wall that reads 'KIND WORDS ARE LIKE HONEY' in orange text, with a colorful woven wall hanging to the right and a digital thermostat displaying 62 degrees below.

UGC Examples

Hook-driven kitchen reset
(conversion-focused)

These are a mix of lifestyle-driven and product-focused videos that reflect how I naturally integrate products into my everyday life. Each piece is created to feel real, story-led, and easy for viewers to connect with.

Product demo &
lifestyle integration

Story-led content with
seamless product placement

Want something like this for your brand?

work with me

THE KINDLING EFFECT

I don’t just showcase products—I weave them into real life. Whether it’s a cat claiming a new favorite spot or a small space transformation, my content feels like a recommendation from someone you trust.

Black and white cat lying on a wooden surface, looking at the camera with green eyes.
Yellow glass candle holder on wooden surface next to potted succulent plant
Close-up of a smiling woman with curly red hair, wearing a light gray hoodie, in a room with colorful artwork and framed pictures on the wall.
Hand holding a cup of cookies and cream ice cream with a green spoon, against a black and white checkered floor.
FOLLOW ME ON IG

My Services

I create content that feels natural, engaging, and built for both connection and conversion. Whether it’s for your brand’s page or mine, everything is designed to seamlessly fit into real life while still standing out.

  • Short-form, high-performing videos created specifically for your brand to use across ads and social platforms. I focus on scroll-stopping hooks, a natural delivery, and content that feels authentic, not scripted.

  • Branded content shared directly to my audience, blending storytelling with product integration in a way that feels organic, relatable, & aligned with my lifestyle content.

  • Your product, naturally worked into real-life moments, like home upgrades, daily routines, & cozy lifestyle content. I make sure it always feels like a genuine recommendation, not an ad.

  • Narrative-driven content using my voice to guide the story, highlight product benefits, & create a more personal, trustworthy connection with your potential new customers.

  • *Occasional appearances by my three cats, who tend to steal the spotlight.

Content designed to stop the scroll and feel like a recommendation—not an ad.

Content designed to stop the scroll and feel like a recommendation—not an ad.

Work With me

let’s create something that actually feels like your brand.